Xotik Frujus Pvt Ltd

MEDIA ROOM

Xotik rolls out sleek, ready to drink cans for Jeeru, Vanilla Float and Hammer

Homegrown beverage brand Xotik Frujus with their flagship product Jeeru, have unveiled three products in a new shape and size.
– Adgully.com

Take a break from alcohol and try out these 4 mocktail recipes from Xotik Frujus

As the monsoon spells dark days with heavy downpours, it’s the perfect time to indulge in some home-made mocktails.
– Travel Dine

The Sehgals: Spicing up the beverage space

The Sehgals created a brand out of a jeera masala drink. The next-gen is taking Jeeru pan-India
– Forbes India

Jeeru revamps to get a fresh look

The new packaging and branding of the apple juice-based jeera masala drink are part of the company’s continued efforts to connect with their customers...
- The Economic Times - Brand Equity

Jeeru Is Here To Give You The Monsoon Feels

With the monsoon season approaching real soon, 82.5 and Xotik Frujus launch a new campaign for Jeeru – Inside or Outside.
- Media Story

Covid-19 Ads: How brands are staying connected with consumers amid Unlocking phase

From Apple to McDonald’s and The Automobile Association, brands are helping consumers navigate through the new normal.
- Financial Express

Here are some interesting food combos to give you company this festive season

For days when you plan intimate gatherings with friends and family members, and want to feel the spirit of the festivities.
- Indian Express

How are companies celebrating the festive season? - The Working Life

Ever imagined what going to work could be like in a post-COVID-world? How different would our offices be? What about the canteens?
- HTSmart Cast

Meet the Sehgals who built a beverage brand that has grown 62 percent in three years

Mumbai-based beverage brand Xotik Frujus was founded in 2007 by Rajeev Sehgal. Today, he and his three children run the business, known for its flagship jeera masala drink Jeeru and available in India, the US, and the UK.
- Your Story

This is how The Sehgals are spicing up the beverage space

From undertaking sales force automation to roping in marketing professionals, from charting out aggressive growth plans to fanning out across the country, and from ending ‘jugaad’ marketing and earmarking a decent amount for marketing and sales, the Sehgals have made a brand out of a commodity.
- Money Control

We are seeing growth across all our stock keeping units: Rajvee Sehgal

In an interview with BW Disrupt, Rajeev Sehgal, Founder and Chairman for Xotik Frujus Pvt. Ltd. talks about the company, services during the lockdown, function post the pandemic and more.
- BW Disrupt

‘Jeera soda’ Jeeru’s quest for ‘aspiration’ in a Pepsi-Cola market

While Jeeru strives to organise the largely unorganised Rs 700 crore ‘jeera soda’ market, it is trying to build ‘aspirational’ quotient to appeal to the youth.
- Afaqs

JEERU® – THE REFRESHER GETS A REFRESHED LOOK

India’s Jeera masala drink, Jeeru®, from the house of Xotik Frujus, has got a brand new, refreshed look. This packaging and branding change of Jeeru® reflects the drink’s fun, fizzy, spicy, and eclectic nature.
- Pitchonnet

Jeera masala drink Jeeru gets a refreshed look

Jeera masala drink Jeeru gets a refreshed look
- Exchange 4 Media

Jeera masala drink Jeeru gets a refreshed look

Jeera masala drink Jeeru gets a refreshed look
- Best Media Info

The new packaging and rebranding journey of Jeeru

In conversation with Media Samosa, Xotik Frujus’s Rajeev Sehgal shares insights from the new packaging and rebranding journey of Jeeru.
- Media Samosa

82.5 Communications curates campaign for Jeeru

A fun campaign from Jeeru, the refreshing Jeera Masala drink from the house of Xotik Frujus, has been unveiled.
- Exchange4Media

82.5 and Xotik Frujus launch a new campaign for Jeeru – Inside or Outside

Mumbai: The rains are here. And so is a rather fun campaign from Jeera, the popular refreshing Jeera Masala drink from the house of Xotik Frujus.
- MediaNews4U

82.5 and Xotik Frujus launch a new campaign for Jeeru – Inside or Outside

Conceived by 82.5 Communications, ‘#JeeruInside #JeeruOutside’ is a campaign that’s designed for high-engagement on social media platforms.
- Audience Reports

82.5 Communications and Xotik Frujus release a new campaign

The rains are here. And so is a rather fun campaign from Jeeru, the popular refreshing Jeera Masala drink from the house of Xotik Frujus
- TVW News India

82.5 Communications and Xotik Frujus release new campaign for Jeeru

Jeeru, the Jeera Masala drink from the house of Xotik Frujus, has a new campaign conceived by by 82.5 Communications. It is titled ‘#JeeruInside #JeeruOutside’.
- MXM India

82.5 and Xotik Frujus launch a new campaign for Jeeru – Inside or Outside

Monsoon has arrived, and we have moved to the Unlock stage from the multiple lockdowns.
- Media Infoline

82.5 and Xotik Frujus launch a new campaign for Jeeru – Inside or Outside

The rains are here. And so is a rather fun campaign from Jeeru, the popular refreshing Jeera Masala drink from the house of Xotik Frujus.
- Ad Gully

82.5 Communications, Xotik Frujus release monsoon campaign ‘Inside or outside’

Conceived by 82.5 Communications, ‘#JeeruInside #JeeruOutside’ is a campaign that’s designed for high-engagement on social media platforms.
- Media Brief

82.5 and Xotik Frujus launch a new campaign for Jeeru - Inside or Outside

In the fun digital film that launches the idea of #JeeruInside #JeeruOutside, popular radio jockey, RJ Urmin, plays the confused protagonist - a unicorn-emoji-headed person who seeks help from the world.
- Daily Hunt

Xotik rolls out sleek, ready to drink cans for Jeeru, Vanilla Float and Hammer

Homegrown beverage brand Xotik Frujus with their flagship product Jeeru, have unveiled three products in a new shape and size.
– Adgully.com

Take a break from alcohol and try out these 4 mocktail recipes from Xotik Frujus

As the monsoon spells dark days with heavy downpours, it’s the perfect time to indulge in some home-made mocktails.
– Travel Dine

The Sehgals: Spicing up the beverage space

The Sehgals created a brand out of a jeera masala drink. The next-gen is taking Jeeru pan-India
– Forbes India

Jeeru revamps to get a fresh look

The new packaging and branding of the apple juice-based jeera masala drink are part of the company’s continued efforts to connect with their customers...
- The Economic Times - Brand Equity

Jeeru Is Here To Give You The Monsoon Feels

With the monsoon season approaching real soon, 82.5 and Xotik Frujus launch a new campaign for Jeeru – Inside or Outside.
- Media Story

Covid-19 Ads: How brands are staying connected with consumers amid Unlocking phase

From Apple to McDonald’s and The Automobile Association, brands are helping consumers navigate through the new normal.
- Financial Express

Here are some interesting food combos to give you company this festive season

For days when you plan intimate gatherings with friends and family members, and want to feel the spirit of the festivities.
- Indian Express

How are companies celebrating the festive season? - The Working Life

Ever imagined what going to work could be like in a post-COVID-world? How different would our offices be? What about the canteens?
- HTSmart Cast

Meet the Sehgals who built a beverage brand that has grown 62 percent in three years

Mumbai-based beverage brand Xotik Frujus was founded in 2007 by Rajeev Sehgal. Today, he and his three children run the business, known for its flagship jeera masala drink Jeeru and available in India, the US, and the UK.
- Your Story

This is how The Sehgals are spicing up the beverage space

From undertaking sales force automation to roping in marketing professionals, from charting out aggressive growth plans to fanning out across the country, and from ending ‘jugaad’ marketing and earmarking a decent amount for marketing and sales, the Sehgals have made a brand out of a commodity.
- Money Control