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About Us

Founded in the first decade of the 21st century (in 2007), XFPL is a proud INDIAN beverage company. We have rapidly grown to mark our presence across the length and breadth of the country. During this journey we have expanded our portfolio from a superhit apple juice based jeera masala drink to the exotic still fruit drinks, tantalizing sparkling fruit drinks, carbonated fruit based drinks and the crisp premium soda.

As a company we have practised and perfected a culture to always offer our consumers with not just delicious tasting beverages but also innovatively the packaging. We have expanded from PET bottles to slim aluminium CANS and fruit goblet CUPS. Keeping the Indian masses at the centre of our Heart & Mind, our products appeal to their taste buds and are available at pocket friendly prices.

Our products have been placed at over 2,30,000+ General Trade outlets, Pan India. We are also there at most of the major Modern trade chains across the country i.e. Best Price (Walmart), Big Bazaar, Food Bazaar, DMart, Reliance Retail, Aditya Birla Retail ("More" stores), Spencers, Hypercity, Magsons, Heritage, Auchan, Dheeraj Sons, Vijetha, Ratnadeep, Metro Cash n Carry, Booker Wholesale and other local Modern Trade chains across India. We are also available across all Railway Stations in Central, Western, North Western and South Central Railway networks and IRCTC.

While our fellow countrymen have travelled and settled across the Globe, so has XOTIK with them. Internationally our products are available in the USA, UK, Middle East, Australia, South Africa and Malawi. Our continuous endeavour is to be present wherever an Indian is present.

We always ensure to put our products through most stringent quality measures. From sourcing raw materials to production and distribution. We have ensured that not just us, but all our partners have requisite quality and hygiene certifications. When it comes to production, we follow all guidelines laid down by the government authorities, all machines used are fully automatic and we ensure that products produced are human touch or interference free.

  • Modern Machinery.
  • Human touch free production.
  • Internationally certified products - FSSAI, HALAL, FDA



FSSAI

HALAL

FDA

Our Story - Our Small Steps to Glory

  1. 2007 - An idea was simmering and we incorporated on a Refreshing Tuesday, the 8th of May in our amchi Mumbai. Initially we undertook contract manufacturing for Bisleri and Orangina (a product of Orangina Schweppes-France, now under the Japanese conglomerate Suntory).
  2. 2008 - The idea finally simmered and boiled over so we decided to launch our very own brand. An Apple juice based fizzy masala drink - Xotik Jeeru®.
    - Jeeru emerged as our flagship product.
  3. 2009 - We decided to let more and more people know about Jeeru® and we came up with our first ever Radio Jingle
  4. 2010 - And we outgrew our Home, even we couldn’t believe it and so we moved to our first ever market outside Mumbai and entered Surat.
    - We achieved the ISO 22000:2005 Certification
    - We said why stop innovation to just products and launched an innovative Sales & Distribution practice involving Ready Stock Delivery via company owned delivery vehicles
  5. 2011 - We expanded our presence in different verticals and made our first sales in Indian Railways.
  6. 2012 - As we got on to the Speed train of growth, our Production facility got it’s new address in Daman (U.T.)
    - Psst, we executed our first ever export order.
  7. 2013 - General Trade was booming, Railways was on a fast track how far could be Modern Trade we asked? We raised the first Purchase Order for Modern Trade this year.
  8. 2014 - As we grew in sales, in different verticals and across different markets we also grew in size with more awesome colleagues and shifted to a new Office.
    - Everybody loved Jeeru so we decided to give them more of it and launched a low calorie variant - Xotik Diet Jeeru.
  9. 2015 - New office, more colleagues, more success stories. We launched our in-house magazine #Xotika. Curated and designed in-house.
    - To strengthen and innovate our sales and distribution, we adopted Sales Force Automation.
  10. 2016 - Starry eyed we aired our First Ever Television Commercial.
    - A new radio jingle was aired on national radio stations.
    - Oh the love for Jeeru, touched newer heights and we launched innovatively designed and packaged Xotik Jeeru® slim cans.
  11. 2017 We expanded our product portfolio by adding -
    - The Xotik Fruit drink Cups
    - DIVIAN delight Mango drink
    - DIVIAN delight Nimbu Fresh
    - Xotik Soda
  12. 2018 Launched fruit juice based carbonated fruit drinks
    - Xotik Cola
    - Xotik Clear Lemon
    - Xotik Lemon
    - Xotik Orange
  13. 2019 - Added the fun and pulpy Xotik DIVIAN Float range
  14. 2023 Rebranded Jeeru to J
    - First beverage brand to have a single alphabetic name J
    - Added 6 new vibrant colours to J
    - New RAP song launched to connect with GEN Z
    - With rebranded design connecting with wider audiences and reaching new horizons.

Mission Statement
To profitably grow together as a team that will create trusted brands with international quality standards, high health quotient, at an affordable price point, within the Indian beverage category.

Vision Statement
To be a leading Indian beverage company which continues to provide refreshing and innovative products at pocket friendly prices delighting our consumers across the globe.

Values
Genuine
We are sincere, trustworthy and reliable
Exceptional
We are committed to creating exceptional experiences that delight our employees and consumers
Innovative
We are highly creative and strive to connect new ideas with business realities
Integrity
We are honest, transparent and committed to doing what is best for our customers and organization

Factories -
As our footprint and product availability increases, we have been expanding our production setup too. We have factories with top of the line, fully automatic machines making your favourite products at

  • Daman and Diu (U.T.)
  • Howrah, West Bengal (Coming up soon)
  • Boralugoda, Sri Lanka - Ceylon Beverages Can Pvt. Ltd.
  • Indore, MP
  • Bhopal, MP

Distribution Spread

Internationally, we are exporting to the UK, USA, Canada, GCC countries, Australia and many African countries.



Spread over 17 states plus U.T. & growing, powered by the confidence of 850+ distribution partners our products are present in over 2.3 lakh retail outlets.

From national to local Modern trade chains across the country we are present in Best Price (Walmart), Big Bazaar, Food Bazaar, DMart, Reliance Retail, Aditya Birla Retail ("More" stores), Spencers, Hypercity, Magsons, Heritage, Auchan, Dheeraj Sons, Vijetha, Ratnadeep, Metro Cash n Carry, Booker Wholesale and many more.

We are also available across all Railway Stations in Central, Western, North Western and South Central Railway networks and IRCTC.

States and U.T. we are present in -
Jharkhand, Odisha, West Bengal, Jammnu & Kashmir, Rajasthan, Delhi, Uttar Pradesh, Punjab, Telangana.
Chattisgarh, Goa, Gujarat, Madhya Pradesh, Maharashtra, Andra Pradesh, Daman & Diu, Chandigarh.

Administrative Office

Xotik Frujus Pvt. Ltd.
103, Tanishka Commercial Building,
Akurli Rd, Near Kandivali Subway Bridge,
Kandivali East, Mumbai 400101 INDIA

+91-9029991771 | info@xotik.co.in

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