Xotik Frujus Pvt. Ltd., a family run business was incoprated and has ever since been focussed on Indian Beverage Category of Ready-To-Serve (RTS) beverages.
Initially the company undertook contract manufacturing of Bisleri and Orangina (a product of Orangina Schweppes-France, now under the Japanese conglomerate Suntory)
Xotik Jeeru, an apple based carbonated jeera masala drink was launched which emerged as the flagship product of the company
Our company entered Surat, the first market outside our home city, Mumbai.
Achieved the ISO 22000:2005 Certification.
An innovative Sales & Distribution practice involving Ready Stock Delivery via company owned delivery vehicles was launched
Our first sale was made in the Indian Railways segment
Our Production facility got its new address in Daman (U.T.)
Our first Export Order was executed
Our first Modern Trade P.O. was serviced
Our Administrative Office got its new address in Kandivali East, Mumbai.
A low calorie Xotik Jeeru variant,
Xotik Diet Jeeru was launched in the market
The first Edition of our in-house magazine #Xotika was distributed.
We upgraded our sales and distribution monitoring by adopting the Sales Force Automation software.